The Dilemma
One hotel is embedded inside a university campus, insulated from the city's noise and chaos, offering genuine quiet and conference-ready facilities at a mid-range price. The other is a budget workhorse planted on one of Birmingham's busiest bus corridors, with the Bullring seven minutes away and Moor Street station nine minutes on foot.
Conference Aston is calm, purposeful, and self-contained. Premier Inn Birmingham City Centre (Exchange Square) is loud, functional, and remarkably well-connected. These hotels are not competing for the same guest. But if you are unsure which one serves your trip, the answer depends entirely on why you are visiting Birmingham, and how much the arrival experience matters to you.
The Arrival Reality
Conference Aston: The Campus ExhaleArriving at Conference Aston is one of the calmest hotel arrivals in Birmingham. The approach is through Aston University's pedestrianised campus, with restricted traffic, smooth walkways, and university buildings on every side. There is no one-way system to navigate, no bus queue to push through, and no noisy artery to cross. The hotel entrance is unmissable from fifty metres, with revolving doors, step-free level access, and the lobby clearly visible through the glass.
By taxi, you are dropped directly outside. By car, you follow your satnav to Car Park 2 on the Aston University campus, the dedicated hotel car park, and the approach is straightforward. There is, however, a non-negotiable caveat: parking must be pre-booked online at £9.50 per day, and the hotel sits clearly inside Birmingham's Clean Air Zone. Non-compliant vehicles face a daily CAZ charge on top of the parking fee. These are not afterthoughts, they are facts that materially affect the total cost of driving here.
By train, neither Birmingham New Street nor Snow Hill is a comfortable walk with luggage. A taxi from the station is the practical choice for most arrivals, or the Aston Street bus stop at five minutes' walk may offer useful connections.
Premier Inn Exchange Square: The Priory Queensway GauntletThe Premier Inn Exchange Square arrival is a different experience entirely. The hotel sits directly on Priory Queensway, one of Birmingham's busiest bus arteries, with bus stops clustered immediately outside the entrance. Buses arrive continuously. The street carries the standard-issue grit of a working city corridor, traffic fumes, construction echoes from the old Dale End area, and a functional rather than welcoming pavement environment.
Taxi and rideshare drop-off is genuinely awkward. The density of bus stops and the volume of traffic on Priory Queensway makes pausing at the entrance a stressful proposition for drivers. Warn your driver in advance and allow extra time. App-estimated arrival times rarely account for the practical difficulty of stopping on this stretch.
By train, however, this hotel delivers. Moor Street station is nine minutes on a flat, largely pedestrianised route that is smooth with luggage and clearly signed. This is the hotel's single strongest logistical card, and for rail travellers, it is a decisive one.
Arrival Winner: Conference Aston. The campus approach is calm, step-free, and stress-free. The Premier Inn arrival is loud, awkward by taxi, and functional at best, redeemed only by the nine-minute Moor Street walk.
The Location Trade-Off
Conference Aston, Campus Island- Embedded inside Aston University campus, zero commute for on-campus conferences or events
- Bullring and Selfridges: 16-minute walk
- Broad Street entertainment strip: 24-minute walk
- Birmingham Museum and Art Gallery: approximately 20 minutes on foot
- Pedestrianised campus, restricted traffic, birdsong on the approach, genuinely quiet
- Sacks of Potatoes pub nearby for post-conference evenings
- Aston Street bus stop 5 minutes away for city connections
- Outstanding for focus, recovery, and anyone who needs quiet between sessions
- Bullring and Selfridges: 7-minute walk
- Moor Street station: 9-minute walk on a flat, pedestrianised route
- Birmingham New Street: walkable (approximately 12–15 minutes)
- Birmingham City University Millennium Point campus: 7-minute walk
- Thinktank Birmingham Science Museum: 7 minutes on foot
- The Square Peg Wetherspoon: 4 minutes for budget meals
- Digbeth creative quarter: walking distance
- Sits on a primary bus corridor, immediate local transport from the pavement
- No meaningful green space within a comfortable walk
Location Winner: Premier Inn Exchange Square. The city is literally on your doorstep. Conference Aston's campus calm is a genuine asset, but it comes at the cost of distance from Birmingham's restaurants, shops, and cultural attractions.
The Parking Reality
Both hotels require planning for drivers, and neither is straightforward.
Conference Aston has a dedicated hotel car park, Car Park 2 on the Aston University campus, priced at £9.50 per day. Spaces must be pre-booked online. Do not arrive without a booking, particularly during busy conference periods or university events. The hotel is clearly inside Birmingham's Clean Air Zone, meaning non-compliant vehicles face a daily CAZ charge on top of the parking fee. The approach is simple with a satnav, but the total driving cost can escalate quickly if you have not checked your vehicle's compliance status.
Premier Inn Exchange Square has no on-site parking. The nearest recommended option is the Millennium Point multi-storey car park on Howe Street (B4 7AP), costing approximately £10 to £20 per 24 hours. The hotel also sits inside Birmingham's Clean Air Zone, with a £8 daily charge for non-compliant vehicles. The combination of off-site parking, CAZ exposure, and the challenging one-way approach on Priory Queensway makes driving to this hotel a materially expensive and stressful proposition.
Parking Winner: Conference Aston. At least there is a dedicated car park, and the approach is calm. The Premier Inn has no on-site provision and a more difficult arrival by car.
The Price Reality
These hotels occupy different price brackets, and that gap matters.
Conference Aston sits in the ££ mid-range bracket. For the campus setting, conference facilities, and the level of quiet it delivers within Birmingham's inner ring, that pricing is reasonable. Add £9.50 per day for parking and any applicable CAZ charges, and the total cost of a driving stay rises noticeably.
Premier Inn Exchange Square is a £ budget property. For the location, nine minutes from Moor Street, seven minutes from the Bullring, the Premier Inn offers exceptional value for money on a per-night basis. Add off-site parking costs of £10–£20 per day and any CAZ charges, and the driving cost quickly erodes that budget advantage. By train, however, the value proposition remains compelling.
Price Winner: Premier Inn Exchange Square, for rail travellers. By train, the combination of budget pricing and outstanding walkability is hard to beat. For drivers, the advantage narrows significantly once parking and CAZ costs are factored in.
The Use-Case Verdicts
For a Conference at Aston UniversityWinner: Conference Aston
This is not a competition. Conference Aston is embedded inside the Aston University campus, delegates never need to leave between arrival and departure. No other Birmingham hotel can replicate this setup for Aston University events. The Premier Inn is a 16-minute walk away and has no meaningful relationship with the campus.
For an Aston University Open Day or Parent VisitWinner: Conference Aston
You are inside the campus. There is no commute, no navigation, and no question of proximity. For parents accompanying students on open days or move-in weekends, the combination of on-campus convenience and pre-bookable parking makes this the only sensible choice.
For Business Travel (City Centre Meetings)Winner: Premier Inn Exchange Square
Moor Street nine minutes on foot, New Street walkable, the Colmore Business District accessible without transport. For business travellers arriving by rail with city-centre meetings, the Premier Inn delivers efficient, cost-controlled access. Conference Aston sits east of the commercial core and adds friction for anyone moving across the city each day.
For Birmingham City University VisitorsWinner: Premier Inn Exchange Square
BCU's Millennium Point campus is seven minutes on foot. The hotel sits directly on the student corridor connecting the campus to the city centre. It is also the most affordable base for parents and family visitors, and the Thinktank Birmingham Science Museum is in the same complex for families with younger children.
For a Quiet Stay or Focused WorkWinner: Conference Aston
The campus setting delivers something Birmingham's commercial hotels simply cannot, restricted traffic, pedestrianised walkways, and genuine quiet. The Premier Inn sits on Priory Queensway, one of the city's busiest bus corridors, with bus stops immediately outside the entrance. For light sleepers or anyone needing concentration, Conference Aston wins decisively.
For a Weekend Break in BirminghamWinner: Premier Inn Exchange Square
Seven minutes to the Bullring, walking distance to Digbeth, the canal quarter, and the city's restaurants, the Premier Inn's walkability makes it a genuinely useful leisure base. Conference Aston's campus setting lacks the atmosphere for a city weekend, and the 24-minute walk to Broad Street makes spontaneous evenings out impractical.
For FamiliesWinner: Premier Inn Exchange Square
The Thinktank Birmingham Science Museum at seven minutes walk is a genuine draw for families with children. Step-free entrance and smooth pavements make logistics manageable. Conference Aston has a pedestrianised campus that works well for families attending a university event, but the distances to Birmingham's main family attractions add transport costs and time.
For a Romantic WeekendWinner: Neither, but Conference Aston by a margin
Neither hotel is designed for romance. The Premier Inn sits on a noisy bus artery. Conference Aston's campus setting is pleasant but lacks atmosphere. If you must choose between the two, Conference Aston's quiet, pedestrianised surroundings are considerably more agreeable than Priory Queensway. For a genuinely romantic Birmingham stay, look towards Brindleyplace or the Jewellery Quarter.
The Hero Verdict
These hotels are solving different problems. Getting this choice wrong will not ruin your trip, but it will cost you either money on taxis or sleep on a bus corridor.
Book Conference Aston - Hotel and Conference Centre if:
- You are attending or organising a conference at Aston University
- You are visiting Aston University for an open day, move-in weekend, or academic event
- You are a light sleeper who needs guaranteed quiet in a Birmingham hotel
- You are travelling by car and want a dedicated, pre-bookable car park on-site
- You need to concentrate, for focused work, writing, study, or recovery
- You want a campus experience rather than a city-centre commercial hotel
- The pedestrianised, traffic-free environment matters to you or your group
Book Premier Inn Birmingham City Centre (Exchange Square) if:
- You are arriving by train and want the shortest possible walk from Moor Street station
- You are visiting Birmingham City University or the Thinktank Birmingham Science Museum
- You want to walk to the Bullring, Digbeth, and the city centre without spending on taxis
- Budget is your primary driver and you are travelling by rail
- You are on a business trip with city-centre meetings and need affordable, well-located accommodation
- You are planning a night out and want a cheap, central base within reach of Digbeth and Broad Street
- You have a family and want to combine a city visit with the Thinktank in the same trip
The Bottom Line: Conference Aston is a specialist tool, exceptional when the event and the hotel are in the same place, and a quieter, more considered option for anyone who values calm over convenience. The Premier Inn Exchange Square is a generalist tool, noisy, budget, and relentlessly walkable. Choose based on your itinerary, not on which hotel sounds more appealing on paper.







